For Immediate Release

TORONTO, ON (February 20, 2019)—CineFAM, a new Toronto-based company dedicated to supporting bold original storytelling by women of colour film creators, has announced its inaugural Feature Film Incubator, that will take place on Friday, March 1, 2019, at Ryerson University’s School Of Image Arts.

Women of colour are woefully underrepresented and underpaid in the North American film industry — including Canada, where relevant statistics do not even exist.  A 2018 University of Southern California study found that less than 1% of directors were women of colour, based on statistics related to the top-grossing 1,100 films and 1,233 directors in America, 2007 to 2017.

“CineFAM is a Haitian creole word meaning ‘Films by Women’. We’re determined to change the Canadian film landscape and status quo by providing opportunities, access, and support to women of colour from culturally diverse backgrounds through a range of programs,” says Canadian filmmaker Frances-Anne Solomon, CineFAM’s founder and Executive Director. “Our aim is to create a pipeline of programs that will ensure representation of women of colour in the media industries, facilitating a paradigm shift.”   

The inaugural Feature Film Incubator will launch CineFAM’s fourth year of programming that will include:

  • April: “CineFAM Short Film Challenge” for emerging filmmakers (in partnership with Trinity Square Video and Urban Post).
  • July: The 3rd Annual “CineFAM South Africa Co-production Accelerator for African Women”, produced each year in partnership with the Durban Film Mart.
  • August-September: “CineFAM Incubator for Caribbean Filmmakers”( in partnership with CaribbeanTales, and the Caribbean Development Bank’s Cultural and Creative Industries Innovation Fund).
  • September: The 3rd Annual “CineFAM Women of Color Film Festival” in Toronto.

CineFAM’s inaugural Feature Film Incubator will be a one-day mentoring workshop that will develop the creative, business and financial skills filmmakers need to master the complex and challenging world of feature film production. The women of colour Incubator participants areKelly Fyffe-MarshallMaya Annik BedwardChrisann Hessing Melanee Murray-Hunt and Muna Deria.

“The participants were chosen from a wide application intake, based on the strength and confidence of their storytelling, and originality of their voices. We want to encourage women to express their perspectives fearlessly,” said Maya Bastian, CineFAM Coordinator.


The mentors comprise a high-level group of credentialled Canadian industry experts including:  Dan Lyon – Feature Film Executive,Telefilm; Susan Curran– Development Executive, A71 and Vortex Pix; John Galway – President, Bell Media’s Harold Greenberg Fund; David Plant  Executive Director, Trinity Square Video; Jennifer Podemski – CEO, Redcloud Studios Inc.; and, Dr. Rita Shelton Deverell – Broadcaster and founder of VisionTV.

“The Harold Greenberg Fund is thrilled to be supporting the CineFAM Feature Film Incubator,” said President John Galway. “This is a valuable opportunity for women of colour to access the Canadian industry and we look forward to meeting this bright new talent that will lead the way forward.”

CineFAM’s Feature Film Incubator is supported by Telefilm Canada and presented in partnership with Ryerson School of Image Arts, The Harold Greenberg Fund, Trinity Square Video, and CaribbeanTales.



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Media contact:

Michèle Newton | 705-220-2469 |

Director, Konvo Media